Biorhythm India enters JV with AntiGravity® Fitness USA to bring aerial fitness programme to India

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In the back drop of Industry analysts’ prediction that Indian Yoga market expected to touch $1.18 billion by the year 2017, several international brands are looking at India for their expansions. Recently, Pune-based Biorhythm India has entered into a joint venture with AntiGravity® Fitness USA to bring the only aerial fitness program that is certified by the governing bodies of America and the EU to India. In this regard, Christopher Harrison, Founder and Creator of internationally renowned entertainment and fitness brand AntiGravity® Fitness was on a visit to India recently for spreading awareness on the concept and to invite potential clients for franchising of the joint venture.

Christopher Harrison, an acrobat, fitness trainer, and Broadway performer who has worked with the likes of US President Barack Obama, Bill Gates and several Hollywood celebrities, trained the first batch of trainers in India who would eventually set up franchisees across the country under his brand AntiGravity. Harrison’s techniques combine an aerial hammock to do yoga aasanas in a much lighter way. Harrison opines this process makes it fairly easier for those who are overweight or with physical injuries etc. to master comparatively difficult yoga techniques as the strain on the body parts is partially absorbed by the hammock.

According to Harrison, “When you open up space in your body, you open up space in your mind. AntiGravity techniques help people to open up and be free.” “You are only as young as your spine is flexible and your mind is open. AntiGravity techniques are like guzzling from the fountain of youth.” “Down with a severe illness, losing all my body muscles and having no hopes left, I learned yoga in India in the 1990’s and it changed my entire perspective on life and my ‘art of movement’. Now, I get to bring back my own version of mind/body connection that I call AntiGravity. I hope to honour the greats before me and the beautiful legacy of yoga in doing so,” added Harrison. “AntiGravity is the perfect integration of body and mind through 7 special techniques,” concluded Harrison.