The Election Commission has signed up leading Bollywood actor Aamir Khan as its ‘national icon’ in the run-up to 2014 Lok Sabha polls.
Aamir will be part of the EC’s voter awareness initiatives.
His main task would be to encourage more and more people to vote in the General Elections.
Aamir joins the league of four other ‘national icons’ – Indian cricket team captain Mahendra Singh Dhoni, boxer MC Mary Kom, badminton ace Saina Nehwal and former president APJ Abdul Kalam.
As per sources, the national icons will reach out to people through programmes such as systematic voter education and electoral participation (SVEEP), which aims at increasing voter turnout as also quality of electoral participation in terms of informed and ethical voting.