Mahindra First Choice Wheels expands its presence in Mumbai

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MFCWLMahindra First Choice Wheels Ltd. (MFCWL), a multi-brand certified used car company expanded its footprint in Mumbai with the inauguration of three dealerships in Kandivali, Borivali and Panvel.
Star Auto India is located at Kandivali, while Crescendo Automobiles is located at Borivali & Car Planet Wheels Pvt. Ltd. is the new dealership in Panvel.

Mr. Ramesh Iyer, Managing Director – Mahindra & Mahindra Financial Services Limited inaugurated the company’s new outlet at Kandivali, while Mr. Nagendra Palle, CEO, Mahindra First Choice Wheels inaugurated the dealerships at Borivali (West) and Panvel.

“These three new dealerships will significantly add to our already extensive network of 16 outlets in Mumbai, especially in important markets like the western suburbs and Panvel. It will also add to our presence in Maharashtra where we currently have 51 outlets. This figure is expected to reach 60 by this March. The size of the used car market in Mumbai is expanding steadily, implying immense scope for growth. Moreover, the fact that two of the franchisees – Star Auto India and Car Planet – already have existing First Choice Wheels outlets and are expanding their footprint with our brand, is a clear validation of the faith reposed in us by our dealers,” We will have a 500 outlets network by 2016 and presence in all important A/B/C category towns, said Mr. Nagendra Palle.

“I am delighted to inaugurate Mahindra First Choice Wheels’ newest outlet at Kandivali. With its relentless focus on innovation and quality, the company has emerged as the brand of choice in the used car market in India; a true success story and an example for others to emulate,” said Mr. Ramesh Iyer.