A US-based market researcher in its study said that 68 percent of smartphone owners in the country listen to music via streaming outlets on a daily basis.
The study also found the change in rankings while comparing the popularity of music subscription services between fixed-line broadband and mobile broadband.
“Amazon Prime Music is the most popular paid music subscription service among US broadband households, thanks to its inclusion in Amazon Prime — a service that is way down the smartphone list,” Harry Wang, director, health & mobile product research of Parks Associates, said.
Wang noted that “the streaming music war has intensified as the large connected entertainment companies are driving to consolidate their offerings,” suggesting a more blended, multi-platform push ahead.
The study also found that iPhone user consumed more media content than Android users or any other operating systems.
The research also gave a breakdown of smartphone music listening by carrier.
The research found that T-Mobile and Sprint customers carried the “highest incidence of daily music consumption” among US carrier.
Over 75 percent of subscribers for T-Mobile or Sprint listen to streaming music every day, as opposed to 66 percent of Verizon subscribers.