“NaMo jaise sphoorti ke liye,” meaning for energy like NaMo. The name of the chai: NaMo Chai, of course.
And the distributors might claim to have Modi-ji’s support in this chai-business. One distributor P Zaveri told the paper, “We have Modiji’s blessings. NaMo tea is a product which has been brought to the market by Take India beyond Merchandising — the company that runs thenamostore.com — the official online store for merchandising brand NaMo in India and abroad. This is part of Mr Modi’s personal PR campaign.”
While Zaveri plans to go full out with plans to promote his NaMo chai, BJP’s Mumbai unit is seeing red. BJP’s Mumbai chief Ashish Shelar told the paper, “I have heard that such hoardings have come up. Personally, I am totally against all this. Who has given these people the right to use Mr Modi’s name to sell things commercially?” Shelar wants action taken against people like Zaveri and has promised to raise the issue with senior leaders.
Sadly for Shelar, NaMo tea isn’t anything new. The NaMo online store had managed to gain some serious attention during election season. In fact as we had noted in an earlier report, “the NaMo online store saw sales worth a little over Rs 50 lakh.”