A team consisting of youngsters like David Miller, Manan Vohra, Axar Patel and Glenn Maxwell, Kings XI Punjab (KXIP) have struck a deal with a leading condom brand that has left the players blushing and a bit embarrassed.
The Punjab franchise on Tuesday morning struck a last-minute sponsorship deal with a leading condom manufacturer Manforce, which is a product of the New Delhi-based Mankind pharma.
Mohit Burman, who is the team co-owner said, “Manforce will figure on the back of the jerseys along with our other main sponsor Tata Prime.”
The squad was handed over the jersey with their red and silver team shirts that led to some blushes and a few grins.
“I don’t know what to say; my family will be watching and it’s an embarrassing situation. Also, friends are bound to tease us,” a player said on the condition of anonymity.
Kings XI Punjab play their first match against Rajasthan Royals on April 10th.
As for the rules and regulation, there are no such restrictions in allowing contraceptive firms from sponsoring an IPL team but this will the first of its kind.
“We have seen such products (male contraceptives) being advertised on TV during matches, but we don’t have guidelines that limit a franchise from getting one as a team sponsor,” said Rajeev Shukla, the IPL governing council chairman.
To go with Manforce, Kings XI Punjab will have 20 sponsors for this season and it goes without saying that it will do wonders to the team’s popularity and bank balance.
“The sheer volume of male viewers, who are our target group, made a lot of business sense for creating strong brand awareness around Manforce,” Eshita, assistant product manager, Mankind, said.