World’s leading condom maker Durex has apologised to the people of Singapore!
In an apology letter published in a newspaper on August 9 on the occasion of the country’s Golden jubilee, Durex urged Singaporeans to stop using its condoms! The reason – the company admitted that it may be behind Singapore’s declining birth rate!
“Over the past 50 years, while the Singapore economy has been moving rapidly upwards, the country’s birth rate has been spiraling down at an alarming speed. It has now come to our attention that we may in fact be part of the problem. Durex has always focused strongly on the needs of our customers. As a result, the efficacy and convenience of our products have increased confidence markedly amongst consumers,” said the apology letter.
The ad may be an ‘apology letter’ but it clearly drives home that point that Durex condoms are a great performer and have effectively helped Singapore check population growth in the last 50 years.
But, this was ‘never our intention’, the company ad stated!
The advertisement went on to ask Singaporeans couples to forego birth-control measures on the momentous occasion.
“Hence, on August 9, we would urge all committed and loving married couples to forgo our contraceptive products in honour of this year’s SG50 celebrations. With your help and support, we can rectify this unfortunate situation.”
Prosperity should be measured in diapers and baby strollers, not in dollars and cents, the ad stresed.
“A prosperity not measured in dollars and cents, but in diapers and baby strollers.”
