Backed by huge discounts and the rising use of smartphones, the Indian e-commerce market is poised to grow 36 per cent during the 2015-20, a new report has said.
According to a recent report from Canada based TechSci Research, expanding smartphone user base, huge discounts and offers, increasing per capita disposable income and the growing youth population will be the drivers for the predicted compounded annual growth rate of 36 per cent.
“India’s workforce comprises of young consumers who have less time for going out and shopping at regular brick and mortar stores. Such a scenario creates potential for online shopping in a market as huge as India,” Karan Chechi, Research Director with TechSci Research said in a statement.
“Moreover, great offers and discounts by the leading e-commerce players further increase consumer interest towards the products,” Karan Chechi said.
India’s e-commerce market is dominated by e-services segment, on account of booming online travel market, which is emerging as the most preferred medium for planning holidays, making hotel bookings and buying tickets for travel by various modes including air, bus and rail.