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Harley Davidson India eyes growth from tier II cities

After claiming 60% of the superbikes’ market in India, Harley Davidson India today said it expects to continue its growth story in the coming financial year, fuelled by demand in tier II cities.

“Harley Davidson India has currently 26 dealership across the country which would be enhanced by adding four new to them expanding our footprints particularly in tier II cities,” Harley Davidson India director (Marketing and Communications) Pallavi Singh said on the sidelines of Harley Owners Group (HOG) rally.

Singh said the current financial year was “great”, while the next financial year is expected to retain the pace of the growth, largely depending on the expansion of footprints in tier II cities, which have shown a great potential for superbikes.

“The most important thing for us is customer experience and when we say that the idea is to expand our footprints,” said Singh, who has been a part of founding team at Harley-Davidson India since its inception in 2009.

While superbikes are no novice for the urban riders, the company has claimed to have made inroads in smaller towns.

“Our focus is more on tier II markets, there is a great passion from riders. We look at opening new dealership by looking at current strength of Harley riders in the city,” she said.

She said for calendar year 2016, a total of 4,241 units were sold across the country, a rate which will be further boosted in the current year.

“For next financial year, our intent is to grow in the market. The intent is to grow the community. So this year we intend to grow at the rate we have never grown before,” she said.

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