India Test skipper Virat Kohli, is all set to start his own chain of gyms and fitness centres across the country. According to a reputed English daily, the brand is jointly owned by Kohli, Chisel Fitness and CSE, the sister concern of Cornerstone Sport & Entertainment, which is the agency that manages Kohli.
The total investment to launch 75 centers in three years is around Rs 90 crores and the gyms will be launched under the brand name Chisel, according to the report.
It seems as if the 26-year-old ace cricketer is busy finalising business plans for life after retirement.
He is certainly not the first Indian cricketer, who is venturing into the fitness industry. ODI skipper Mahendra Singh Dhoni also entered into the business of fitness through a company co-founded along with his business manager Arun Pandey – SportsFit brand.
Yuvraj Singh also invested an undisclosed amount as seed funding in a mobile phone-based beauty and wellness startup Vyomo. Even Robin Uthappa has co-founded a food startup iTiffin.
Last year we have seen Kohli investing in the FC Goa franchise of the Hero Indian Super League (ISL).