Sri Adhikari Brothers initiates Dhamaal Gujarat–Youth Entertainment & Music Channel


Dhamaal Creative for digitalSri Adhikari Brothers Group took yet another step with the Youth Channel –’Dhamaal Gujarat’. The channel promises to be the coolest hangout zone for the youth of Gujarat, by bringing forth a unique platform that shall offer a never before experienced combination of music, interaction, vibrancy and the hyper local nature of radio on TV.

On this occasion Mr. Manav Dhanda, Sri Adhikari Brothers television network, Group CEO says, “The motive of Dhamaal Gujarat is to cater to the untapped youth market. The 15 to 40 age segment (youth) account to almost 50 per cent of Gujarat population which is a huge number. One noticeable fact is that Youth & Music alone accounts for almost 60 per cent of youth TV viewership. Hence the channel is expected to be a hit among the youth and a perfect platform for advertisers to reach to their target audience.”

Sri Adhikari Brothers Group is a pioneer in the field of Indian Media and is looked upon for its phenomenal work in the broadcast industry which includes SAB TV a channel that has won many hearts, Mastiii which is the # 1 channel in the music and youth genre by a humungous margin, other regional channels like Dabangg, Mailboli and Dillagi which are already creating industry benchmarks.

Besides having terrestrial presence, the group also plans to offer Digital presence of Dhamaal Gujarat, providing content that can be consumed online. Also keeping up with the digital age the channel shall have a focused approach on social media presence and create content that focuses on engaging the youth.

Further Mr. Dhanda said, “Today we are proud to initiate a platform for the youth of Gujarat.This state possesses a massive strength of the Youth audience and with Sri Adhikari Brothers Group‘s legendary milestones; it was time for us to give the youth of Gujarat a piece of entertainment that they would love andnow it’s time that they experience what Dhamaal Gujarat has to offer.”