Amitabh Bachchan is all set to replace Aamir Khan as the brand ambassador of Incredible India campaign run by the Tourism Ministry of India. Union Minister of State for Culture & Tourism Dr. Mahesh Sharma confirmed that Aamir Khan is no longer the brand ambassador of Incredible India
“Our contract was with the McCann Worldwide agency for ‘Atithi Devo Bhava’ campaign. The agency had hired Aamir for the job. Now the contract with the agency is over. Ministry has not hired Aamir,” said Union Tourism Minister Mahesh Sharma said.
The Bollywood megastar has been finalized by the government of India for the respectable position, replacing Aamir Khan.
Reportedly, Amitabh has embraced the new responsibility saying he will work for state, country and social causes to his best.
Aamir Khan was quick enough to issue a statement regarding the government’s decision and in fact welcomed it. He also revealed that his services for public service films have been free of cost.
“It has been an honour and a pleasure for me to be the Brand Ambassador for the Incredible India campaign for the past 10 years. I was happy to be of service to my country, and will always be available for it. I would like to clarify that all public service films I have done till date have all been free of any cost to me. It is always an honour for me to be of service of my country, and this is how it will always be. It is the prerogative of the government to decide whether they need a brand ambassador for any campaign, and if so, who that ambassador should be. I respect the decision of the government to discontinue with my services. I am sure they will take all appropriate steps to do what is best for the country. Whether I am brand ambassador or not, India will remain Incredible, and that’s the way it should be,” the statement reads.
