Tuesday, March 19, 2024
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Consumer education only tool to curb Beauty Scams

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In this social media era, looking beautiful is an utmost priority for both men and women. To make their pictures most beautiful, there are many mobile apps that can give the desired look. But this is not enough. The greed to upgrade or look glamorous leads people to scams. There are many viral posts which say that apply onion to hair and you will see miraculous growth; some say use caustic soda with lemon and see the glow on face. There are many self-declared beauticians on YouTube and Facebook, who keep on giving you all sorts of tips. You may not achieve anything by following their tips but they get millions of likes and shares to earn their perks. Well, the rip-off is not limited here because a new scam is misleading Indians into thinking they’re buying skin care products that will make them look like a heroine or a hero. Should growing old be a scary thing to experience? In the arrival of advancements in technology, can women challenge the negative idea of growing old? Women, no matter what age, are barraged with cosmetic ads that claim that there is a solution for almost every skin problem, even the ones they didn’t know they had. Cosmetic brands are investing millions to have a strong online presence. This means, even if you are just browsing your Facebook, you are going to see skin care advertisements about fail-proof skin care products. But without proper discernment and critical thinking, the chance of experiencing a scam is high.

It would take a prurient mind to understand which products are really worth buying. In the process, there are a lot of bogus or fake companies that you encounter. The products that these brands are offering are high-priced and some of them just contain the same components, only that these creams are enclosed in better packaging. Most of these online cosmetic brands are not listed with any of the medical approvals, they also do not have licensed trademarks and have multiple client complaints. If you browse these products, you will find some peculiar people posting random reviews. That all are publicity gimmicks. Skin care brands, that are selling fake creams, will throw in fancy terms to describe their products. We need to realise that most of these ingredients are not safe to use and are not even approved by the Food and Drugs Administration. For example, there is a charcoal magnetic face pack that contains PVA which is an adhesive that works like household glue. Once applied, the cream will create a temporary peeling trick, by giving you tightening feel but there are no lasting positive effects on the skin. By applying such glues, you compromise on your skin by blocking pores that help your skin to breath. The 60 Sec Face Lift creams are another scam that millions of women fall prey to. Many fall victim to this trick and end up paying thousands, as shown in the number of positive reviews received online. The cosmetics industry is a billion dollar industry; there are many players in the field. Buying an established brand has its benefits but if you get attracted to the products that are here to target your sentiments, then no one can be responsible. It invites potential skin damage and allows you to attain a certain alteration that is only a show off until you order the product.

Another very big scam is to lose weight; the scammers are at the ready to collect amounts to hundreds of millions each year in products that swear to trim inches and cut pounds, usually without any exercise. In terms of advertising issues, weight loss fraud is one of the topmost scams. It’s very lucrative for the scammers. You’ve got an audience that is vulnerable to being scammed and a fairly sophisticated group of marketers that are very adept of taking advantage of them. Even in the best cases, it doesn’t compare to the amount of money that consumers actually lose on the products. The companies have generally spent the money either on advertising or laundered the money to their own bank accounts or something, so there’s usually very little money left over for consumers. It suggests that consumer education is probably a more effective tool at protecting consumers than law enforcement.

A powder to sprinkle on food that “enhances” its smell and taste, ultimately making consumers eat less and lose weight without dieting. Marketers who pitched “homeopathic HCG drops as a quick and easy way to lose substantial weight” were ordered to pay $1 million in December and asked to stop selling HCG Platinum drops. The products were sold online, at GNC, Rite Aid, and Walgreens and claimed users would likely lose as much as 50 pounds; a 30-day supply typically retailed for anywhere from $60 to $149. Human chorionic gonadotropin has been fraudulently pitched for decades as a weight loss ingredient. There are false and unsubstantiated claims that wearing Micro Pants would substantially reduce cellulite; cause a substantial reduction in the wearer’s thigh measurements and destroy fat cells, resulting in substantial slimming. They show a very fat Ugly woman putting these corsets on her and looks three sizes slimmer, but actually, that won’t happen. Some women go breathless due to the suffocation, if one part of the body looked slim, other bulges.

The Green Coffee club is another big scam; it’s called as super antioxidant and it claims losing body fat with or without diet and exercise in 22 weeks. But these products have no medical ground or any scientific substantiation for any future weight-loss claims it makes. Health Trim supplements that are sold online make false and unsubstantiated claims that they could help the customers lose up to 165 pounds helping them to get high school skinny. The firm claimed that the supplements would increase metabolism and suppress appetite. By suppressing appetite in the process of weight loss, one may counter many health challenges like anorexia, low blood pressure, depression, and much more. Surprisingly, we have no control over these products’ authenticity; we have no details of expertise certification of the products and also the advertisers. They can sell you anything to everything in the name of beauty and weightless. There is a huge range of products which easily convinces you to pay money and buy the product for hair growth to enhancing libido. Remember, if these products could really make you beautiful, the entire world would have been overloaded with the extraordinary beautiful faces. No rich woman would be remaining fat and ugly, every woman and man will have full grown hair, and no one would remain bald. The world would have changed. We all could have stopped ageing. There’s no good evidence that they can deliver on the results they promise. When it comes to social media platforms, the most important thing is to check official sources. Look for authentic comments and verified accounts. If there is no reinforcement on other reputable social media sites, it’s likely a scam. Check elsewhere online (like the company’s website) to see if you can find other information to back up claims. Many scammers are getting much more sophisticated in terms of how they build their brand, you need to be smarter than them to evaluate and report.

 

(Any suggestions, comments or dispute with regards to this article send us on feedback@www.afternoonvoice.com)

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Vaidehi Taman
Vaidehi Tamanhttps://authorvaidehi.com
Vaidehi Taman an Accredited Journalist from Maharashtra is bestowed with three Honourary Doctorate in Journalism. Vaidehi has been an active journalist for the past 21 years, and is also the founding editor of an English daily tabloid – Afternoon Voice, a Marathi web portal – Mumbai Manoos, and The Democracy digital video news portal is her brain child. Vaidehi has three books in her name, "Sikhism vs Sickism", "Life Beyond Complications" and "Vedanti". She is an EC Council Certified Ethical Hacker, OSCP offensive securities, Certified Security Analyst and Licensed Penetration Tester that caters to her freelance jobs.
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