Wednesday, July 28, 2021
HomeEditorialLet me talk about my media

Let me talk about my media

Media in the recent past has been too much accused and discussed for many reasons. Its integrity has always been questioned. However, its authenticity is a duty of thinkers, readers and buyers. We are very fortunate that in our country we are extremely interested in politics. The headline craze has brooked the credentials of a newspaper. Everywhere we are talking just politics and nothing but politics since the Indian politics got attention from British Raj. Thus, in that sense our newspapers are much more serious on the quotes, and much better as compared to other papers of the world. Second thing is that newspapers or news does not mean only news; it has to have variety of segments. News does not mean only the national issues. News by itself is very rich in its nature; and anything that gives healthy entertainment and right education and inspires people to do better or asks the Government its accountability to do a better job. All these aspects constitute good journalism. My point however is that in the recent decades, the largest selling newspapers actually sell news space at a price tag; the so called supplement is complete paid advertisement in the form of news. We should not follow western culture of journalism; there should be social control.

Generally news channels have a favourite quote, “If this is what people want to see, we are going to show”. Is that correct? Ethical or unethical no one knows. I think a viewer has choice; if they are not interested in what you are showing they can turn you off. Today, it’s more of young media, young audience. Youth know their right to vote and they are keeping eye on good bad and ugly side of politics. If today we say media is aggressive, historic or ascertain issues, it’s because the youth is in position to say we understand the point what one is trying to say. Earlier, we could see two people in the corner discussing politics in the pale dim light and with bad picture quality of the national channel and no one was really bothered to look at those interviews or shows. Today, there is large participation in news based talk shows and discussions.

Now if you look at the tabloids, even they are aggressive. They are also into investigative journalism. Somewhere down the line, the tabloid is much better than hydro media nowadays. It’s not only hydro media that talks about serious issues such as poverty, fertilizations, but also widely published in other publications too. Everyone wants to know about fashion, cooking, films, party, Page three, Derby and race course activities. Nothing is farmed and limited to particular segment of newsprint. Sometimes you are kind, unkind, avarice and aggressive for that your magazines and newspapers should reflect that plethora of interest and different registers in which we all live. Music, arts cinema gossips all that has its relevant space in the news print. What we are talking about is appetite, courage and willingness required for which we will go for money and power in its best ways.

Sometimes during dry days when there is nothing much to show, no news or scandals to expose, then the TV channels has to focus on Shahrukh Khan or Amitabh Bachchan to entertain their viewers. The news has to be relevant and worth grabbing the attention of readers or viewers. There are occasions when there is nothing happening and hence one need to find alternative by any means. News is all about analysis and paralysis; at times we see TV shows discussing all irrelevant talks which don’t create an impact on anyone. However, this happened mostly in the olden days, which was old fashioned, and dull without any interactivity and pep in it.

When it comes to paid news, even today the regional newspapers has no courage to speak against government; there is a silent understanding between the management of the newspaper and authorities that not to go against each other. If they speak against government then the solution is their closure. Many such bold newspapers had to shut down their shop for writing against government. Many prospered by supporting, promoting and being mouthpiece of state governments or Chief Ministers. In north India, this kind of news culture is quite aggressively witnessed. There is a large section of media especially if we visit the rural areas, or to be specific local media, its journalists are acting like blackmailers. Now obviously the ethics and morality has taken a back seat there. Let us not stigmatize small media but there are blackmailers in small media as well as in the national media. It won’t be wrong to say that blackmailers exist everywhere.

There are many regional papers that can be termed as the best examples for honest journalism but unfortunately they did not survive. Why? They would not have died if they would have grown on at a sub-regional level. You take the examples of one of the leading Hindi newspapers; they are publishing sixty-three editions for this country. It has tried to reach almost every district and state. Many a time media has crossed its ethical boundaries. These are hypnosis views about ethical and unethical journalism. Media is introducing itself too much into people’s private like. The biggest example is Tehelka. They used prostitutes to pose as arm dealers and got into defense boundaries, but it was in the public interest. Liked by many and condemned by large. Sometimes some media feels its ok going beyond the normal parameters of ethics. If there were appetite in media, I would say all is fair if it’s done in the public interest. Anyway today we have more stringent rules and regulations even on media.

Journalists has to raise their voice on unethical practices saying no to even their own bosses, managements and pay masters, by challenging all of them. Some times there is too much interference and journalists cannot really execute their freedom to live in ethical frame. Media in India is sometimes constantly under accusations. They are related with one or other political parties, if you say well about Congress then you are connected to BJP and if you stand by BJP then you are accused of being bought by Congress. And if you stand in between, then you are accused of being paid by some third party or both the parties will attack you. The general assumption is that media and party are sold out in the country.

There is no doubt media has become powerful and that’s why everyone wants to control them. The debate over ethics is rudimentary. Nowadays ethics deals with the silences of authorities. It’s time to revolt within us, but that’s not in the hands of journalists actually.

 (Any suggestions, comments or dispute with regards to this article send us on

Dr Vaidehi Taman
Dr Vaidehi an Accredited Journalist from Maharashtra is bestowed with Honourary Doctorate in Journalism, Investigative Journalist, Editor, Ethical Hacker, Philanthropist, and Author. She is Editor-in-Chief of Newsmakers Broadcasting and Communications Pvt. Ltd. for 11 years, which features an English daily tabloid – Afternoon Voice, a Marathi web portal – Mumbai Manoos, monthly magazines like Hackers5, Beyond The News (international) and Maritime Bridges. She is also an EC Council Certified Ethical Hacker, Certified Security Analyst and is also a Licensed Penetration Tester which caters to her freelance jobs.

Most Popular

- Advertisment -