We are also investing in technology that will help us reach a wider audience, he added. Max Bupa has customers in over 500 cities through its agent network, bancassurance partners and digital platforms such as AnyTimeHealth (ATH).We are planning to expand our ATH reach to cover more cities and towns across India going forward. It’s like an ATM machine and one can avail a policy easily while on the go, he added. The company aims to have 3 million customers in India by the end of FY18. On distribution, Mehrotra said Max Bupa has about 15,000 agents in India and the company aims to grow this number by 15-20 per cent to achieve its target of 30 per cent revenue growth by FY19.
Recently, the health insurer had launched GoActive, a holistic health insurance plan that gives customers 360 degree coverage for their daily health needs, including inpatient hospitalisation and on-the-go access to OPD, diagnostics, personalised health coaching, second medical opinion, behavioural counselling, among others. Max Bupa is a 51:49 joint venture between Max India and global healthcare group Bupa.