A fallout of the dramatic victory of Aam Aadmi Party in the Delhi assembly elections on Tuesday was the spike in sales of biryani with some restaurateurs offering discounts on the same to cash in on the sudden surge in demand for the traditional rice-based delicacy.
For some days, Social media platforms were agog with posts of citizens announcing celebrations with biryani after the AAP win. This was in response to comments of some senior BJP leaders including Uttar Pradesh chief minister Yogi Adityanath that AAP was serving biryani to anti-Citizenship Amendment Act (CAA) protesters at Shaheen Bagh in South Delhi.
“We have seen a higher uptake on our orders today which saw an increase in the the evening,” said Raymond Andrews, co-founder of Biryani Blues, a restaurant chain in the national capital region. “Biryani as a cuisine is celebratory by nature, be it a birthday, an anniversary or friends celebrating,” he added.
Many restaurants have come up with promotional offers on biryani. “We did a 1+1 (one-plus-one) on all biriyanis for delivery between 6 to 10:30 pm yesterday,” said Thomas Fenn, partner of Mahabelly, a South Indian restaurant at Saket.
Vishal Jindal, co-founder of biryani and kebab chain Biryani by Kilo (BBK) said the chain was running a 25 per cent off on the promotional exercise.“Despite being a Tuesday, we saw a pickup in sales,” he said. Many people in India refrain from consuming non-vegetarian food on Tuesday for religious reasons.