It is reported that the Warner Bros. and Mattel Films are coming together to bring up the Barbie to the big screen while Margot Robbie is gearing up to portray the live action version of the world-famous doll.
Speaking about the project with Variety, Toby Emmerich, the chairman of Warner Bros. Pictures Group said that the project is a great start to our partnership with Ynon and Mattel Films. He further added that Margot is to bring Barbie to life through the big screen in a fresh and relevant way for today’s audience which is going to be very interesting for the audience and for us as well. Margot will also co-produce the film under her banner called LuckyChap Entertainment whereas the other producers are Tom Ackerley and Josey McNamara from LuckyChap Entertainment.
Speaking about enacting Barbie on the big screen Margot said, Playing with Barbie promotes confidence, curiosity, and communication throughout a child’s journey to self-discovery. Over the brand’s almost 60 years, Barbie has empowered kids to imagine themselves in aspirational roles from a princess to president. She further added that she is honoured to take on the role and produce the film which she believes will have a lot of impact on children worldwide.
The adaptation of Barbie is the first collaboration between Warner Bros. Pictures and Mattel Films that marks the first announced deal to come out of the newly established Mattel Films which is led by the producer Robbie Brenner.