We all need persuasion skills; we need it at more places than we care to admit. To be able to make the most of any opportunity, or in creating your own – you will need solid persuasion skills everywhere. Tell people the benefits and the uniqueness of the proposition, and more importantly, tell them what they stand to lose, if they don’t take it.
Principle Of Reciprocity
This principle states that people are obliged to give to you what they have received from you.
Trick: If you invite a friend to a party, there is an obligation for him to invite you to a future party he is hosting. It is true misters: That people are more likely to say Yes to those they owe.
Trick: You have to tell people that your offer is unique, first-of-its-kind, unexpected and highly personalized to the other person.
Principle Of Credibility
It is important to make others confident in your image as a credible, knowledgeable authority before you make your persuasion pitch. And it is not good to toot your own horn; you need to get others to do it for you.
Trick: Humans are likely to date a person when ‘credible’ people, say rational acquaintances of that person, told them to go ahead with it; as the person is very nice, hard-working and moral.
The Principle Of Likeability
People listen to us more, and are more likely to be persuaded by us if they like us. But who do people really like? People like people who are similar to them, They like people who pay them compliments, They like people who cooperate with them towards mutual goals.
Trick: Before you begin your persuasion pitch, explain some personal information with the others. You will have a 90 per cent chance at success, as opposed to 55 per cent if you don’t.
The Principle Of Consensus
People listen to others before deciding what to do, whenever they are unsure. Those who are endorsed by credible sources on LinkedIn have a 60 per cent higher chance at being offered a job as opposed to those who don’t.
Trick No. 5: Cite other people who are interested in your idea, especially if you are making a startup pitch.