Khans are always at war, directly or indirectly, and some of those war brings benefit to the actors. Whenever one of the Khans releases their film, it rains money from fans showing whose fans are the most loyal. Shah Rukh Khan’s latest film Jab Harry met Sejal released today, and it was sold for 2,400 per ticket at PVR Director’s cut in Delhi. The film rakes in Rs 12 lakh from just one super-expensive screen in the capital.
The SRK- Anushka starrer saw a huge demand in advance booking at this theatre in Delhi. As a result, the film collected an amount of Rs 12,15,600 from this screen alone. At Rs 12.15 lakh, the movie has already matched the lifetime collections of indie films. Mumbai isn’t too far behind, A VIP/Gold Class ticket at PVR Icon in Versova has been priced at Rs 1500.
Trade analyst Amod Mehra explains what drives the audience to pay such a high price to watch a movie, “There haven’t been any good films in the recent past, which would have motivated the audience to spend money. So, people who have the money will not mind spending a huge amount on this one.” But pointing at the main reason behind such high prices, Shinde says, “”The production cost of a film like Jab Harry Met Sejal is really high. So, “On the contrary, I feel if they reduce the price, it will work as an advantage and will lure more people to watch the film.”
Another trade exhibitor says, “Rs 2400 plus food and conveyance is really high. But then, the advance booking shows that people, who wish to spend so much, have bought the tickets. I can get a premium membership of Netflix at the same price and watch so much of content. In the end, it’s all about what you choose.”
Fun fact: 2, 400 can get you to Goa from Mumbai on a flight.