It is heartening to note that broadcasting giant Star India will have stranglehold over Indian Cricket. It has bagged the media rights of the national team’s home series as well as domestic cricket for five years by shelling out a staggering amount. After an intense bidding war spread over three days, Star pipped Sony and Reliance Jio for the Global Consolidated rights starting from next month till March 2013. It was the first time that BCCI staged an e-auction to sell the rights. It was indeed a star war for the cricketing rights for the Indian Team.
Nickil Krishnan
(The views expressed by the author in the article are his/her own.)
