Justin Bieber`s perfumes have received negative response from the fans.
The fragrances have caused Elizabeth Arden shares to go down by 25, and the firm`s spokesperson said that the turn down in the sales of scent s by the 20-year-old pop brat and Taylor Swift was “steeper” than they had expected, reportedly.
While the Bieber perfumes can be bought for just 11.75 pounds for a 30ml bottle, Swift`s Wonderstruck, was priced at 13.50 pounds.
The failure of the fragrances in the market has also caused the loss of 175 jobs.
