The Mumbai police registered a case against the owner of Ego Media and others after a hoarding collapsed on a petrol pump in the Ghatkopar area on Monday, killing nine people, an official said.
The owner, Bhavesh Bhinde, and others were booked under sections 304 (Culpable homicide not amounting to murder), 338 (causing grievous hurt by an act endangering the life or personal safety of others), and 337 (causing hurt to another person by acting rashly or negligently) of the Indian Penal Code.
The case has been registered at Pantnagar police station and the investigation is underway, he said.
At least eight people were killed and over 70 others injured when the 100-foot tall billboard fell on the petrol pump at the Cheddanagar Junction amid gusty wind and rain, officials said.
According to civic officials, the billboard was illegal and no permission was given to install it.