Instagram, the online mobile photo-sharing, video-sharing and social networking service, will soon state how many people viewed a video that was posted.
The Facebook owned service will display the number of views besides the usual — likes the video has gathered and by whom.
The view count will allow the users to know how well their videos are doing with fans and potential customers, in a similar way like on YouTube, reports said.
Instagram enables its users to take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms such as Facebook, Twitter, Tumblr and Flickr.
The service was acquired by Facebook in April 2012 for approximately $1 billion in cash and stock. In 2013, Instagram grew by 23 percent, while Facebook, as the parent company, grew by only three percent.