Digital payments major Paytm on Thursday said it has acquired Bengaluru-based savings management startup, Balance Technology for an undisclosed amount.
The acquisition will help One97 Communications, which operates the Paytm brand, in further enhancing its user and merchant interfaces, Paytm said in a statement.
While Paytm declined to comment on the deal size, the transaction is expected to be about $2 million as per industry sources. We are excited to welcome… the Balance Technology team to Paytm. They have created a fantastic product with real user engagement.
As we constantly look to create customised and intuitive user experiences, the Balance Technology team will be an invaluable part of this journey, Paytm Chief Financial Officer and SVP Madhur Deora said.
The six-member team of Balance Technology has joined the SoftBank and Alibaba-backed company’s product and design team.
“Our team has been building automated products that make the saving experience relatable and delightful by helping users reach their goals in clever little ways,” Balance Technology CEO and co-founder Ankit Kumar said.
He added that the company will use its capabilities in computational intelligence, design and proprietary algorithms to help Paytm users.
According to Balance Technology’s website, the company helps users invest as per goals that they have set, allowing them to earn up to 8.7 per cent in returns without lock-in periods.