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Amruta – A mascot for social cause in Maharashtra

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Amruta is always a guiding force to Devendra. I have seen her actively campaigning for her husband in Nagpur during the assembly election of Maharashtra in the year 2014.

He was travelling across the state; she equally conveyed his ideologies to the people of Nagpur. She understood the concern of the public and played a pivotal role in propagating the ideology of the party. With all combined efforts and hard work, her husband became the Chief Minister of the state and she became the youngest first lady. Her journey has not stopped here; she took utmost interest in people’s moans, social causes, participated in spreading social messages. She, as the first woman of the state, never remained limited to lavish and luxury. Rather, she gave a lot of time in celebrating humanity. This is what Maharashtra has always missed. Today, if CM house is overcrowded to meet CM, it’s equally jammed to meet Amruta.

Recently, Devendra Fadnavis and his wife Amruta Fadnavis have appeared in a music video that urges people to help keep rivers clean in an initiative titled ‘Mumbai River Anthem’. The video, featuring a number by Amruta and Bollywood playback singer Sonu Nigam, has Fadnavis and Forests Minister Sudhir Mungantiwar lip-syncing. Municipal Commissioner Ajoy Mehta and Mumbai Police Commissioner Dattatray Padsalgikar are also featured in the video. The song, Chal Chal Mumbai Ke Sang, was an initiative to spread awareness. Amruta is already supporting the Rally for Rivers with Sadhguru Jaggi Vasudev, a spiritual leader. Now she extended her support to save the Mumbai Rivers.

The video is shot at Sanjay Gandhi National Park and you can see how pretty the area is; though you can watch the CM, his wife and many more authorities in the song, but government funds weren’t used for the video and that those who are featured in the video agreed to do so for free of cost to support the cause. Environmental activist Vikram Chogle took the initiative of bringing a diverse set of people together to support the cause, with the video also showcasing Mumbai’s dabbawalas and the Koli community, all seen lip-syncing in the video. Amruta believes that the rivers are worshipped for many years; civilisations have thrived because of rivers. Today, due to industrial apathy, our rivers are no longer the same. We have reached a stage where we all agree that we need to save our rivers from further degradation. That’s why they all decided to come together for this noble cause of saving the rivers of Mumbai.

Amruta Fadanvis — she is a versatile personality, a trained classical singer, a social activist, and a banker. She is married to 18th Chief Minister of Maharashtra, Devendra Fadnavis and is the youngest first lady in the history of Maharashtra. Currently, she is holding the post of Deputy Vice President – Corporate Head (west India) with Axis bank. Devendra and Amruta both were born in a middle class Brahmin family. Devendra Fadnavis’s father, Gangadharrao Fadnavis, was an MLC from Nagpur (first with Jan Sangh, later Janata Party, and BJP) who died of cancer in 1987. His mother was the Director of Vidarbha Housing Credit Society. In his childhood, Devendra joined the RSS Shakha. That’s how the political legacy has come to him by birth. Devendra married Amruta Ranade in 2006. Ranade hails from a non-political family background. Her parents are doctors in Nagpur.

Devendra and Amruta have a daughter named Divija. Initially Devendra was RSS karyakarta and later entered in active politics. He was the president of Maharashtra state unit of Bharatiya Janata Party and MLA of Maharashtra from Nagpur. He also served as the Mayor of Nagpur. His political career commenced in the early 90s, where he joined the BJP Maharashtra as a ward President, Bharatiya Janata Yuva Morcha (BJYM). Devendra became the youngest municipal corporator of the Nagpur Municipal Corporation at the age of 21 and remained corporator for two consecutive terms, in 1992 and 1997.

He was the second youngest mayor elected in India, when he served as the Mayor of Nagpur at the age of 27, in 1997. He is also the only person to be re-elected as the Mayor in Council of the State of Maharashtra. He has been elected as the Member of the Legislative Assembly of Maharashtra State, representing Nagpur, since, 1999. In 2014, with Modi campaign for assembly polls he came in lime light. Now he is one of the celebrity politicians of Maharashtra on social network. BJP thought Fadnavis, highly regarded in RSS circles, will be the right choice for leading the state.

To his match, Amruta is working with Axis Bank, she shifted to the corporate office at Worli, Mumbai in January 2015 and continued working with the bank even after her husband became the Chief Minister of Maharashtra. She is a trained classical singer, performed in various social events and actively involved in Entertainment Industry. She has sung for many commercial and social movies. She performed at prestigious charity event ‘Umang-2017’ for the welfare of Mumbai Police. As a social activist, she is currently working for ‘Women Empowerment’ and ‘Development of Rural India’ with the goal of bringing out a social change. She has adopted village ‘Fetri’ and village ‘Kawdas’ for the development and economic upliftment. Her goal is to improve village sanitation and infrastructural development. She has partnered with BMC to promote wellness of the ‘Sweeper Community’ and with ‘Film City’ for welfare program of workers.

Amruta has walked the ramp as showstopper for the promotion of handloom and education of girl child at ‘New York Fashion Week’. She had also walked the ramp for NIFT to promote Tribal Craft – weaving form of Maharashtra. Fashion show of Acid Attack Victims was organised by Amruta Fadnavis. Acid Attack victims walked on stage along with Bollywood celebrities. The event was organised with the sense of responsibility to include the Acid Attack victims in our mainstream society, to empower them by the way of Love, Care, Treatment, Rehabilitation and Restoration as members of society.

Amruta also took the biggest initiative on International Yoga Day in which 650 children of the suicide victim farmers were called to celebrate Yoga Day knowing that Yoga and Meditation will help the children to relieve their stress and would ultimately lead to the betterment of their health. Amruta even promoted education and betterment of health through this event. Her each contribution to social cause is worth noticing! Hope her efforts will make Maharashtra much more progressive.

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Vaidehi Taman
Vaidehi Taman
Vaidehi Taman an Accredited Journalist from Maharashtra is bestowed with three Honourary Doctorate in Journalism. Vaidehi has been an active journalist for the past 21 years, and is also the founding editor of an English daily tabloid – Afternoon Voice, a Marathi web portal – Mumbai Manoos, and The Democracy digital video news portal is her brain child. Vaidehi has three books in her name, "Sikhism vs Sickism", "Life Beyond Complications" and "Vedanti". She is an EC Council Certified Ethical Hacker, OSCP offensive securities, Certified Security Analyst and Licensed Penetration Tester that caters to her freelance jobs.
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  1. Nice to see top politicians and in general people from upper strata (financially) of the society becoming more responsible and responsive to contemporary social needs. Ms Amruta and Devendra are great examples. Some people have heaped upon unnecessary controversy for such efforts but this is nevertheless very laudable.

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