Film trade journalism for ‘Film Information’ led much the sought after writer, producer turned director, Rajeev Chaudhari, towards the business of publicity and PR for established production banners and film stars. Chaudhuri’s projects, by far, carry his trademark on the concept, script, production and direction.
Rajeev has served as a secretary of IMPPA, followed by another, similar term at the FMC. He has produced and directed a Bollywood movie thriller ‘Gunaah’, under “Rajeev Choudhari Creations”. Rajeev Chaudhari spoke to KV Raman, in a candid conversation, about his ambitious film ‘Beiimaan Love’ and his future plans.
What is ‘Beiimaan Love’ all about?
‘Beiimaan Love’ is a dark love story. Leads Sunny Leone and Rajneesh Duggal have tremendous shades and colours in their roles. They have acted brilliantly and the chemistry between them is intense and palpable! It is a love story exposing the ‘beiimaani’ of today’s love! It is based on the women of today who prioritize work and career over love and miseries of emotions and domestic slavery.
What made you sign Sunny Leone for this strong headed woman’s role?
I believe Sunny is a very intelligent and a strong headed actor. After watching her performance in Ragini MMS, I sensed the potency in her and was convinced that she could do justice to this role.
With the image that Sunny carries, do you think she will be able to do justice to the film?
Sunny will take you into the character of the role right from the first frame in this film. She is a luminous actor and has done an extraordinary work in the film.
How has been your journey, by far?
After having worked for a popular trade weekly as a journalist, I ventured into Film PR business and have handled PR for many big films, including Rajshri’s ‘Maine Pyar Kiya’ (starring Salman Khan), Dev Anand’s ‘Awwal Number’, Garware and others. I have been a hard-core film trade man with film distribution – exhibition experience. I also learnt a lot through IMPPA and FMC during my stint with them as Secretary.
What’s next on the roll, after ‘Beiimaan Love’?
I am planning another film called ‘Ishq Firangi’ with an established female actor (name to be disclosed soon). Besides that, I am working on a film in the USA called, ‘The Inner Storm’. It will be in English and has been written by me. American writer, Miguel Duran, has penned down the dialogues. It will be a crossover festival film, which will be shot in Los Angeles and New York.