Fashion rental platform, Rent It Bae on Monday announced the launch of India’s first tech-enabled store in New Delhi, which promises to delight customers with its individualised services and interactive technology.
With a no sales staff store, the customer can just pick what they want without any manual intervention thus saving time and mall talk. They can just pick a garment and place it in front of the smart screen, which will give out the details for fabric, designer, size chart, rental costs, MRP, security, etc.
“With the latest tech-enabled store, we have truly made it a smart experience for our consumers to do the exact same thing. This also gives our consumers the idea to try-out stuff without any manual, read sales staff, intervention, thus making it into an intensely personal experience,” said CEO & co-founder Rent it Bae, Aanchal Saini.
The tech-enabled store has thoroughly enabled its philosophies into a seamless customer experience by putting in force a Magic Mirror, making it a Voice Enabled Store and removing the Sales Staff intermediary.
The Magic Mirror is a 360° viewer, which lets a user see how they will look in a garment from all angles before they make a final decision. After a user stands wearing an outfit in front of the mirror, it converts into a screen and plays 360° videos of how they look from all angles.
Being a voice enabled store, a customer just needs to speak out instructions, e.g. ‘show me red lehengas’, and a smart screen will show all available options from which a user can browse, select and proceed.