Bollywood actress Shilpa Shetty Kundra announced the arrival of the Golden Era in India with Satyug Gold, her pioneering initiative in making gold affordable to all Indians. Satyug Gold is a gold bullion and Jewellery company that has opened seven stores across major cities in India including Mumbai, Delhi, Jaipur, Ahmedabad, Pune, Chandigarh and Ludhiana.
Satyug God Outlets will feature regular collections of Jewellery by Shilpa herself. She launches with her 12 creatively designed evil eye charms made in 22 Karat Gold. The company has also launched its own minted 24 karat (999) purity gold coins in all sizes with exclusive packaging. Satyug is also launching for a limited period only The Satyug Gold Purchase Plan in association with the Indian Bullion & Jewellers Association (IBJA) that will offer patrons the chance to purchase pure 24 Karats Gold at up to 37% off the prevailing market rates linked to various delivery tenures. Satyug has signed the five year deal with IBJA worth 25 crore’s giving Satyug exclusivity to market this unique path breaking gold breaking gold purchase plan which will be available as a limited offer only.
“Gold has an intrinsic place in our lives both in terms of auspiciousness and value. It is an integral part of our every occasion and we buy this precious metal all through the year. Now every Indian can realize his or her dreams, because with Satyug Gold, the golden times are back. Other than designing the jewellery I have left the business affairs to my team and hired some of the best in the business to help make gold more accessible by all. Gold is an important part of our life and used in most occasions in India from Dhanteras to Diwali. said Shilpa Shetty Kundra, Chairperson Satyug Gold.
“It gives me great pleasure to associate IBJA with Satyug Gold a company that I know will make a huge difference to the gold Industry. Our aim has always been to promote gold in India using fair practices across the board. India is largest consumer of gold from now on.” Mohit Kamboj, President of IBJA.