Twitter is reportedly said to be teaming up with online payments service Stripe that could allow retailers to accept credit cards directly through tweets.
The tie-up could potentially transform Twitter from a platform retailers use for advertising and marketing and allow for sale of products and receiving payments as well.
According to Cnet, the deal, said to be in its final stages but not complete, would indicate that the microblogging site is serious about making it easier for brands, retailers or manufacturers to sell stuff directly on Twitter.
The move could drive a wide variety of new marketing initiatives directly to Twitter, creating an all-new market for merchants eager to reach consumers where they spend their time.
The report said that Twitter teamed with American Express last year, to make it possible for that card’s users to buy things through select retailers simply by tweeting a special hashtag.
Twitter launched its IPO in November last year and the deal with Stripe that allows online merchants to accept payments by credit card without setting up an account of any kind, could help the site move towards profitability and gain back investors’ confidence in its shares touted ‘too expensive’.