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‘Frame Your Idea’ show in Mumbai from Mar 30

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Nearly 70 filmmaking companies and studios will come together here from March 30 for a three-day session, where script writers would offer fresh ideas and content.


Top digital content players as well as broadcasters would be represented at the ‘Frame Your Idea’ (FYI) show launched by the Federation of Indian Chambers of Commerce and Industry to listen to fresh ideas, stories and scripts from Bollywood people, a FICCI release here said.

The FYI made its debut at ‘FICCI Frames 2015’ in which over 650 meetings were held across 3 days between idea owners and content producers, the release said.

At FYI, anyone with a content idea or story or screenplay for a film, TV show, animation or gaming can pre-register, turn up and pitch it to the right people in the business of entertainment.

“This is the first time that India would see such a great platform created giving an unique opportunity to idea owners to meet producers/ creators & studio one on one,” FICCI Animation & Gaming Forum chairman Ashish S K said.

Last year, over 200 content idea owners participated in the show which had representation of over 20 content producers, studios and content commissioners. The pitches were conducted across five categories like film, animation, TV, gaming and documentary.

Two categories have been added to FYI 2016 edition.

The first one is Digital – comprising of web series and short films. This is manifestation of the new content appetite emerging due to internet and mobile as growing platforms of content distribution.

The second category is Finished content – comprising of films and documentaries which claim to be an ambitious step towards the much-needed content market in the country, the release added.

According to noted filmmaker Mahesh Bhatt, “The proprietorship of a great idea doesn’t lie with any one person and FYI is doing a great service to the idea owners and the practitioners of the trade.”

FYI director Viraf Phiroz Patel said, “Once the idea owner registers for FYI 2016, he or she is assured at least 4 meetings of 10 minutes each, with his or her preferred producers/studios/broadcaster, through a ‘first come first serve’ based automated slotting system. FYI is the shape of change to come.

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