Wednesday, June 23, 2021
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Freecharge ties up with CCAvenue for strengthening offline offerings

Snapdeal-owned digital payments platform FreeCharge has partnered with a payment gateway CCAvenue to strengthen its offline offerings, as it gains access to over one lakh online merchants across sectors like hospitality, retail and education.

FreeCharge-AVIt will also help them access real-time,multi-currency online payment services, FreeCharge said in a statement Saturday.

“We want to make FreeCharge wallet ubiquitous in both the online and offline space by creating an ecosystem of partnership. With CCAvenue, we will further strengthen our partner ecosystem and offer our customers a wider assortment of online merchants,” Govind Rajan, Chief Operating Officer, FreeCharge said.

This association would allow CCAvenue e-merchants use FreeCharge as a payment option.

FreeCharge directly competes with payment e-wallets like Alibaba-backed Paytm, and Flipkart’s recently launched Flipkart Money.

Founded in 2001, CCAvenue is a payment gateway service provider offering real-time, multi-currency payment solutions to businesses in hospitality, education, online retail and other major industry verticals.

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