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India, Sri Lanka 2nd T20I breaks viewership record

The second game of the recently concluded three-match T20 series between India and Sri Lanka was the most viewed T20 encounter in the past five years.

India, Sri Lanka-AV

The match on February 12 at Ranchi was rated 256 TVM (Television Viewership in Millions) on Star Sports network, according to BARC Panel CS4+ Urban calculations, surpassing by a huge margin the 112 TVM mark set by the India-Pakistan T20 game of December 25, 2012 in Bengaluru.

India won the match played in skipper Mahendra Singh Dhoni’s hometown by 69 runs.

“This is a fantastic start to the T20 season of cricket entertainment that will be available on Star Sports up ahead. We have got the Asia Cup (Feb 24-Mar 6) being played in the T20 format for the very first time, followed by India playing host to the ICC World T20 (Mar 8-Apr 3).

“All the action from these tournaments will be broadcast live on Star Sports,” Star India Chief Operating Officer Sanjay Gupta said in a statement.

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