One has to purchase pure gold and not get cheated. Rising Gold price is not deterrent for the purchase of the yellow metal however when quality is ensured there is no worry about the cost. Huge stock of gold is definitely exists in the market to meet the festival season demand. The lust for gold cannot be termed wasteful as such. The retailers expect higher sales of jewellery this festive season and that is good news. We failed to understand how such a speculation has arisen in the minds of the retailers. From the olden days gold was given as an exchange for acquiring commodities. With money losing value and the real estate prices remaining stable for some time and the only option available is invest in gold. We need not procure the yellow metal a practice which was followed by kings but to have some stock it is a boon. The value of gold will only appreciate in future. The rush for gold is on and it is not the time to get cheated in the hope of bringing the best in the business.
(The views expressed by the author in the article are his/her own.)
