Friday, September 17, 2021
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Eliminate middleman

This has reference to your cover story Private Dairies, hurting farmers profit (February 23). What we need today is more and more use of modern technology and equipment along with traditional wisdom of farming in order to boost the agriculture sector. It is clear that farmers, who have been paying a 6% commission and 1% market fee in the existing wholesale markets, will only have the advantage of taking their goods to the seller who will offer them the best price for their goods. Prime Minister’s initiative of ‘Digital India’ will certainly help the farmers by giving them access to information on the best price offered for farm produce on their mobile phones in an instant. Let us see how practical will it be for farmers to sell their product directly to consumers and also for consumers to reach them.

Vinod C. Dixit

(The views expressed by the author in the article are his/her own.)

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