Saturday, June 15, 2024
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Brands luring customers

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Recently when I purchased a pain balm pack it contained a coupon asking customers to SMS the code to a phone number and the winner will receive a chance to meet the film star Salman Khan whose movie Sultan is about to release. Through this manner the advertisers are trying to encourage people to buy the product. We are living in an age where the brands are gaining popularity. The advertisers also take the assistance of film stars and other popular people to promote the sale of their products. For seeing the power of products, one should visit the market and we will see the advertisements posters and hoardings that promote brands of different products that encourage people to buy them. It should encourage us to analyse the difference and to look into making good use of these brands of products.

Cajetan Peter D’Souza

(The views expressed by the author in the article are his/her own.)

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