It is matter of prime interest that the companies go ahead and comply with Corporate Social Responsibility (CSR) and thereby spend 2% of their three year average on such activities. A management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is a way in which companies achieve a balance of economic, environmental and social imperatives. CSR in India was an activity that was performed but not deliberated. In order to streamline the philanthropic activities and ensure more accountability and transparency, the government of India made it mandatory for companies to undertake CSR activities. Not only it is a social responsibility, it helps the Corporates to part with a part of the profit and thereby reduce the taxable income.
Calicut Ramani Krishnan
(The views expressed by the author in the article are his/her own.)