In a bid to help villagers get access to clean water, HDFC ERGO, a general and health insurance company, has introduced ‘water ATMs’ in a village in Uttar Pradesh.
Similar to a cash dispensing ATM machine, this set up installed in Seengha village in Bijnor district, will dispense pure water. Using these machines, villagers can get 1 litre pure water in 30 paise.
HDFC ERGO took the initiative of introducing these ATMs in partnership with ‘Sarvajal’ NGO as a part of its Corporate Social Responsibility.
Both identified Seengha village as the beginning point because they found that villagers here had installed pumps on their own to get water and they were heavily dependent on hand pumps installed by the government for meeting their water needs.
While Sarvajal is ensuring continuous supply of water and maintenance of water ATM sites, HDFC ERGO manages everything else.
Earlier, HDFC ERGO and Sarvajal had together implemented the concept successfully in Rajasthan. Their first pilot project was presented in Peeth village in Dungarpur area of Rajasthan in October last year.